![]() ![]() Once you’ve compiled all this intel, it’s time to set some goals. TikTok influencers or creators may fall into the category of “competition” here on the app, too, so don’t rule them out as sources of inspiration or information, either. Is your business nemesis already on TikTok? Watch what they’re doing to get a sneak peek of what’s working and what’s not with your shared audiences. Where does your target market overlap with TikTok users? Or is there a new or unexpected audience to reach here? Once you’ve got a good grasp on who you’re talking to, the content planning can begin. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. somebodys watching me – □īefore you dive into making your first video, know your audience. These are the characters around which the TikTok world revolves, but your industry or niche likely has its own power players. ![]() Learn about the key playersĪt this point, TikTok stars have parlayed their fame into not just lucrative sponsorships but also reality shows, movie roles, and business ventures. Read up on how TikTok ranks and distributes videos, and just what trending videos have in common. The TikTok algorithm is constantly evolving, but you’ve gotta start somewhere. Spend a few hours losing yourself in the infinite variations of whatever the latest dance craze is. Play around with the editing features, filters, and effects. Get familiar with TikTok: spend time browsing through the videos on the For You page. Get to know TikTokīefore you build a TikTok strategy, you need to get to know the platform inside and out. And building that game plan starts with gathering information.
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